Episode Transcript
Kyle James (00:01.496)
Hey, welcome to building the loyal to loop podcast. This is your host, Kyle James. Today we're to be discussing how an information technology company called lead fi was able to scale its business by helping companies identify qualified leads by analyzing real time credit and financial data with only a name, email and phone number. If you're an information technology company, then need you need to listen closely. Have you found your AI agent hallucinating or just mishandling basic conversations?
Speak to GPD Trainer. GPD Trainer fully manages your AI agent for you, eliminating hallucinations for good, while improving, your AI agent's response. Go to gpttrainer.com to learn more. So for our guests on today's show, we have Douglas James with me, who is the founder of LeFi, a company that helps businesses identify the exact credit and financial data of leads in real time with just that name, email, and phone number. Incredible.
Hey, welcome to the show, Douglas. Great to have you on. Cool. Awesome. So everyone who's listening in today, I mean, can you walk us through what exactly is LeadFi and how does it all work?
Douglas James | LeadFi.ai (01:01.938)
Yeah, thanks for having me, Kyle.
Douglas James | LeadFi.ai (01:12.348)
Yeah, man. Thanks for having me again. It's an honor. LeadFi is a very unique piece of SaaS technology that we take. We basically take a name, email, phone in real time from any of your funnels or websites. And we put it through our identity verification technology, which is the only one on the market. And we find out true identity. We're able to get date of birth address, a lot of different fields of information. And then we have a over a dozen year
relationship with the credit bureaus. And we just do a soft credit check in real time. And then from there, we're able to determine exactly who is financially capable of purchasing a high ticket product or not. And we can do some really cool things with the technology as well, like improving your data targeting on social media, Facebook and Google, and also create different smart lists and hot lists for your sales teams to focus on
truly financially capable leads rather than wasting time on broke leads.
Kyle James (02:15.538)
Yeah, absolutely. That's incredible. And I guess what, what, caused you to start this company? Like where did it all, you know, kind of the beginning stages of it all, where did it all start? What sparked your interest in building LeadFi?
Douglas James | LeadFi.ai (02:27.9)
Yeah, that's a good question. It's really from personal trauma because I've been in the space for about 11 years. Prior, I was in the Navy for 10 years as hospital foreman. And I got into digital marketing while I was still active duty. I first started by doing lead generation for local businesses. So I got really good at running Facebook ads and Google ads and things like that. We scaled over 50 different small vertical niches.
And then naturally, when you start making money or having success, people are like, hey, how do you do that? So I started to help a lot of veterans in active duty and I launched my own coaching consulting company. And in that coaching consulting company, over last eight or nine years, we scaled it to over a hundred million in revenue. We spent over $30 million on ads to scale it. And I sold packages all the way up to over $50,000.
there was many times in that journey where there was a lot of uncertainty. We relied on, and I say that on the quality of the leads, right? The marketing team was optimizing their quality based off of what someone put on an application or said over the phone about their finances. So we would ask questions about how much money do they make, what they do for a living, their household income, things of that nature. And the marketing team,
Kyle James (03:42.118)
Hmm.
Douglas James | LeadFi.ai (03:53.608)
you know, was taking that data and optimizing campaigns off of it. And what we found was, you know, about 30 % of our revenue came from leads that were completely broke on the application or said they were broke over the phone with our setter team, you know? And then there was like people that said, hey, I make, you know, 80 grand a year, 100 grand a year. And when it came down to doing the transaction, it turns out they were broke. So...
Kyle James (04:09.262)
Wow.
Kyle James (04:22.51)
Cheers.
Douglas James | LeadFi.ai (04:23.376)
You know, so my marketing team was always saying, hey, things are good. Sales teams like, hey, the leads are broke when we've improved the targeting. So there was a lot of that back and forth. Yes, we did significant numbers, but we probably left maybe another hundred million on the table because we found out that 50 % of all the application or financial data we had on our leads was inaccurate because people were just lying about their money or just cooler. So, you know, I took a
Kyle James (04:48.334)
Hmm.
Douglas James | LeadFi.ai (04:50.696)
a stance about a year ago and I'm like, hey, I want to fix this. And, you know, I got my partner, Eric, who has been doing underwriting and relationship with the bureaus for like over 12 years. And he had a product already in place and I came in with the marketing, the strategy and the integration and tech and support to be able to scale and help a lot of people in our industry, you know, identify the
financial availability of their leads.
Kyle James (05:21.832)
Yeah. And when you first hit that, you know, the first couple, you know, discovered this process, like how did, I guess, what was going through your mind when that, when that actually started, you started building revenue and actually qualifying those leads.
Douglas James | LeadFi.ai (05:37.884)
Yeah, it was completely night and day. We had the first prototype up about three or four months after working on it. We had the first prototype up of how we were using the technology to lead priority route and have our sales team focus on more financially capable leads. I mean, it was a complete eye opener. I mean, like I said, we realized 50 % of our leads just had, were giving us bad data.
we immediately saw around a 30 % increase in revenue just because we were focusing our sales team's time and energy on leads that were truly financially capable rather than taking calls or calling every single lead possible, even though 70 to 80 % of the traffic was not qualified for high ticket, right? So it was a big eye opener. I don't see how any agency sales team could
Kyle James (06:12.984)
Hmm.
Douglas James | LeadFi.ai (06:33.296)
not use Leify at this point because the market is more sophisticated, right? Your end user, the consumer, knows what an application is. They know what your webinar is all about. They know that you're trying to get them to watch a video and book a call and you're trying to sell them something. So when you get around finances and get around to doing calls and all that, people are gonna have a lot of resistance. So if you're a good marketer and you have good intention-based marketing,
Kyle James (06:37.152)
Mm-hmm.
Douglas James | LeadFi.ai (07:03.334)
The next piece is the financial qualification. And that's where we come in, right? We can help you identify exactly, you know, who's got money and who doesn't. We'll help you get more closes on the board.
Kyle James (07:05.902)
Yeah. Yeah. Absolutely. And that's, I feel like that's half the battle. It's not just getting, getting people on a call, but it's, it's figuring out, are they at sales qualify lead? Is it going to be worth your time and energy to, to, try and get them down that process? And once you started offering, you know, these, this solution to some of your clients, especially in the early days of it, what do you, what did you like?
I guess see that were some of the biggest challenges or maybe feedback that the clients were giving you when you first launched it.
Douglas James | LeadFi.ai (07:41.372)
Yeah, I mean, when we first launched it, you know, it was kind of like the same thing. I have, you know, a decade experience, right, in this space. And a lot of the clients that we work with are doing the same strategies, you know, run ads to a book of call, right. And then now they're trying to manage a show rate because, you know, usually half of the time people are no showing on the calls, right.
Kyle James (08:07.438)
Mm-hmm.
Douglas James | LeadFi.ai (08:08.52)
So we were kind of going all through all, we were kind of experiencing all those same things as well in our service, in our product, in our program. So what they started to experience is kind of like the same things we were seeing, right? Like they started to immediately identify, okay, know, John Smith is booked on our calendar for 8 a.m. Let's open up his contact record. Let's go high level or infusion software, whatever, because we can integrate into any CRM. And they just look in the contact record, okay.
Kyle James (08:22.51)
Hmm.
Douglas James | LeadFi.ai (08:37.776)
John is a sales qualified lead. has, he can spend, you know, 30 grand right now on his credit cards. He's approved for an additional 55,000. He's making the, you know, 114 grand a year. His debt's income ratio is a 30%. So this is a sales qualified lead, right? You know, and they'll be, they can also look at another record and say, look, look at Mary over here. It's complete opposite. she only can only spend, you know, three grand on a card. She's not approved for.
any financing solutions right now. Her income is 40 grand a year and her debt to income ratio is 80%. So she has some super high utilization. So now the sales rep can see, okay, John is definitely going to be qualified to buy and move forward. This is the lead I want to prioritize. Well, as Mary, this is not somebody that's going to be able to close for a high ticket. However, we can probably push her to like one of our low ticket products and services.
Kyle James (09:14.021)
Mm.
Douglas James | LeadFi.ai (09:31.336)
kind of going through the motions with our clients and helping them identify and build those use cases, including helping them target 700 plus credit score on Meta and Google as well, which has been significant. we actually right now see about a 40 % increase in the number of qualified leads coming into the funnel from the Google and Meta API targeting, right? And that's quite significant. just imagine 40 % more of your leads.
that can afford your high ticket product or service. Whereas before LeadFi, those 40 % would have been disqualified and probably maybe they could have been sold on a hundred or $300 product, but not for a five or 10K plus product, right? So we're seeing increases around 40 % average revenue across the board for our clients at this point is around 30 % increase in revenue as well. I do have clients literally doubling revenue, but the average is around 30%.
Kyle James (10:27.262)
Wow. Incredible. Yeah, that's, that's amazing. And it was really cool about what you're sharing here is like, what makes it unique is like you, you are also using your services, like for yourself or your own business. And then you're also seeing what some of your clients are doing. So it's like, okay, what feedback are you getting from them? What feedback are you getting from your team and what they're saying? And you're able to make like almost like a double edged sword, sharpening both sides of it.
You know, I'm just, I'm looking at this like for everyone who's listening in there and they're wondering like, Hey, what, what changed at all? Right. Like, and I think one thing that's really important is, is not just what you do, but also what you don't do and what's what not to focus on. Was there anything that you had to maybe unlearn along the way, like habits, maybe beliefs, assumptions that were actually holding you back as you scaled lead fi.
Douglas James | LeadFi.ai (11:22.812)
Yeah. So what's interesting, it's a great question actually. I've always been a paid ads guy, right? This is kind of like, this may not get the answer. Maybe you were trying to get, but here's my answer. I've always been a paid ads guy, right? Like we spent over 30 million on ads. I've spent over 200 million with our clients. We've, I've re-ran ads for some of the biggest names that you probably know. And so the ad game is my game.
Kyle James (11:34.392)
Mm-hmm.
Douglas James | LeadFi.ai (11:50.128)
Like, you know, I know how to put a dollar into an ad campaign and make two, three, four dollars back. That's just what I've been doing ever since I got into digital marketing. There's a whole other side to this business, which is organic marketing, right? Where you start Instagram profile and you start to make content, you start a YouTube channel and start to post videos, right? You get subscribers and people are looking to come every day. Watch what new video you're posting.
Right. And you're creating more engagement. Your, your accounts growing. Now you have a hundred thousand followers, 200,000, million followers. And then as soon as you make a call to action to go watch this webinar about his product, boom, now you're getting sales. Right. So you can essentially grow that, with no ad spend, but there is actually, to be honest, there is, I know a lot of the big people that grow their, you know, Instagrams and their, and our YouTube, and they're actually using a paid ad strategy to get subscribed people to subscribe to the channel.
So at the end the day, guess ads are involved, but I say that because the organic game to me is newer, right? And the way that I've been able to scale to over 100 clients on LeadFi in a very short amount of time wasn't through paid ads, believe it or not. Even though that's what I've done over the last 10, 11 years, it's actually been through.
Organic strategies, which is newer for me because I didn't I've never really done this before You know, I've heard about it. I have friends that are successful in it. So I've failed to a hundred all over a hundred clients by basically inviting Friends other partners people in industry that have marketing agencies that have sales agencies that have portfolios of clients I said, hey, this is my technology. This is what it does This is how I could benefit your clients if you refer me
your clients in your portfolio, I'll give you revenue share of every single client for the life of that client. And it's a very generous revenue share, right? And that's how I've been able to get clients. So I guess to answer your question, it may be that wasn't direct on like lead five, but actually the growth of lead five was me going through a new marketing strategy, a new revenue, a new strategy that I never explored before to be able to scale it.
Kyle James (14:12.63)
Yeah.
Douglas James | LeadFi.ai (14:13.138)
through organic, which is pretty cool to see, to be on this side of it. So now I'm on the organic side of scaling, also, you know, I the 10 years of ad experience as well.
Kyle James (14:22.974)
Yeah. And making that, that change because it's, it's, it's a change of like habit there, you know, looking at that and, know, doing something for so long in certain way, and then all of a sudden, Hey, there's a new way that we can try out. was there any hesitation that you feel like you maybe struggled with? Like, do I, do I really make, is this the right choice that we're doing?
Douglas James | LeadFi.ai (14:46.856)
Yeah, you know, I've it's was a big paradigm shift for me to approach the market in this direction of, you know, inviting other friends, colleagues, people in the industry to come on as an affiliate, so to speak, and get rep share. So that was a very big paradigm shift, because like I told you before, I could put a dollar into ads and make three, four dollars back. It's like an ATM machine, make a deposit, make a withdrawal, a significant withdrawal.
But there's this quote that I, there's this quote and I love this quote because it's how I was able to be so successful in the military. And I'll just tell, I'll tell that story real quick before, well, I'll tell the quote right now, but it's, it's a quote from Zig Ziglar. He says, help enough other people, help enough other people get what they want. You can have all you want in life. Right? So basically help other people win. You will win as well. So when I was in the military, okay, I served 10 years in the Navy. was a hospital corpsman.
Kyle James (15:35.726)
Yeah, I love that.
Douglas James | LeadFi.ai (15:45.148)
and I reached the rank of E six in just five years. Okay. So E six is like a high level super advisory active duty rank. I can be in charge literally of hundreds or even thousands of people. and it takes the average person 12 years to make that rank. So I did in less than five, less than half the time. and you might be asking yourself, well, Doug, how did you do that? She goes, it is a big deal. Ask any veteran, ask anyone in the military.
Kyle James (15:58.434)
Mm-hmm.
Kyle James (16:08.012)
Yeah.
Douglas James | LeadFi.ai (16:11.216)
about ranking and time and pay grade and evaluations and fitness exams and all these things and deployments, all of that goes into it. Boards, sale of the quarter, service member of the quarter and year. I was able to do that because I helped my colleagues and junior sailors and junior service members win as well. So if I took on a program, if I did any, took on any initiative or collateral duties,
I always brought them with me. invited them to the meetings and I made it about them being a part of this mission, not just me and what my goals are. It's like, no, it's the collaborative mission and vision of what we're all trying to do here together. Right. So for me, I
Kyle James (16:44.334)
Hmm.
Kyle James (16:55.83)
Yeah. Yeah. And, and let me ask, I'm sorry, let me ask you. So like making, making that like almost like a selfless change in mindset. Like, you think that's one of the things that really led you into that, to that growth? Like to that scalability that you're mentioning.
Douglas James | LeadFi.ai (17:11.624)
Yeah, that's 100 % selfless, right? Because I was more focused on other people winning, because I knew if they won, my bank account was going to be okay. Right? If I could help you make a million dollars, how much do you think I'm going to make? Probably a lot more, especially if I'm helping 10, 20, 30, 40, 100 people like you make a million dollars, I'm going to be set. Right? So that was kind of my mentality. So when I got out of the military, or I wasn't out yet, I get back from a deployment,
Kyle James (17:25.214)
Hmm
Douglas James | LeadFi.ai (17:41.008)
And I started reading people like Tony Robbins and then Zig Ziglar. And I read that quote and that quote was like what's what stuck for me. like, my gosh, this is, this is how I've been able to be so successful in the military. When I started my company, I took out those same principles and apply them to my entrepreneurship journey. So when I started to scale my company, my coaching consulting business, my agency now lead by it's the same principles. It's helping other people when, when I, so when it coming back to.
scaling lead fights over 100 clients. This has been more so me more concerned with helping my affiliates and the people that are making introductions get paid and further their bank accounts and their goals, dreams, aspirations for their families rather than just my business. Obviously, we're all here to make money. If you don't have a business and if you have a business and your business is making money, you don't have a business, right? But then the money is a tool, the tool to do good, right?
Kyle James (18:30.424)
Sure.
Kyle James (18:40.338)
Yeah.
Douglas James | LeadFi.ai (18:41.138)
So my whole goal is to make money, help other people win and do good with the money as well. So that's why there's different organizations and associations that I'm a part of that are doing good, like building schools for kids in Mexico or helping veterans get out of military medical debt, right? So these are the things that I'm really, really concerned about. And that's how I've been able to scale.
Kyle James (19:02.831)
Yeah, I love that. It makes me, it makes me think of that one movie with Pirates of Caribbean, Jack Black, or not Jack Black, but what's his name? Orlando Bloom, think, or whoever it was. And if you remember Captain Jack Sparrow was in this far off land and they tried to figure out like, how do we find him?
Douglas James | LeadFi.ai (19:21.672)
Okay.
Kyle James (19:21.838)
And they had to go upside down. Like they had to flip the ship upside down, which didn't make sense to them. And I feel like that's the same mentality that you're doing here. Douglas is like, everyone wants to do it for themselves and just get like, what can I get? What, how's it making about me? But what you're saying is it's completely opposite. You have to flip the script and say, okay, how can I help someone else out? Because if I help enough other people out, then I'll get what I want. I'll make sure that I get taken care of once I take care of others, which is.
a completely different mindset to have. And I love how you've had that and just like leading in, cause I know we've got to wrap up here soon, but like for those who are listening in, what is, what is like the first 30 days with lead fight look like for like a brand new client, if they were to jump on board and join your service, what does that look like for them?
Douglas James | LeadFi.ai (20:09.896)
Yeah, certainly. So most of our clients go to like leadfi.ai and they book a call, right? And then they jump on a call with us. And then we basically just go through the technology, exactly how it works, what they can expect, the benefits of using it. We holistically look at their funnel, how they're generating traffic, and then give them an idea of the number increases that they'll see by using the technology. Right? And then from there,
We just kind of show him a road map. Look, you're here. We're trying to get you here. OK, we send them an agreement on boarding material, you know, payment, all that good stuff. And then we have an integration process that takes around three to five days, right? So we got to get we integrate the technology directly into their CRM, whether it's go high level pipe drives, Delho, entreport doesn't matter. As long as you we can do direct integration or safety or webhook or whatever.
Kyle James (21:03.214)
Mm-hmm. Mm-hmm.
Douglas James | LeadFi.ai (21:07.462)
And then now the technology is live inside of their account. And we even write them like a custom SOP of the entire workflow automation that we built for them. And then we help them consult on how they want to prioritize their leads based off the financial and credit criteria. That way their sales team is equipped for success and talking with who's truly qualified in real time to maximize cash collected.
And then we also help them build the API to do the targeting on Meta and Google as well. So all of that kind of happens within about a week period, week or less. You sometimes it may take three to four or five business days. have. It's really hot right now, so our workflow and our we're entering like a wait period at this point where, you know, time might be delayed, not necessarily because integrations taking longer, just because so many people are trying to work with us at this point. But generally it's three to five.
Kyle James (21:58.926)
Okay.
Douglas James | LeadFi.ai (22:06.12)
business days or about a week or so. And yeah, and then we're off to the races, you know, they'll continue their traffic, whether they're generating a thousand leads a month or even 10,000 leads a month. They're booking calls, engaging with, with their leads. And then we just work with their team and consult with their team on the marketing and sales aspects to make sure they're maximizing cash collected. What I've also designed too, is a very unique funding waterfall. Okay. So funding is very, very important.
important part of your business. If you're not helping your customers raise capital to work with you, you might be losing out on 40 to 50 % of revenue. You might be losing, you might be leaving half of the money on the table. So if you did 10 million last year, and you didn't use funding, you likely could have done 20 million if you would have helped your customers raise capital. About 40 % of my revenue in my coaching company, coaching consulting company came from funding. We help educate people on their credit, how to raise capital.
Kyle James (22:44.974)
Right.
Douglas James | LeadFi.ai (23:06.044)
how to access funds, right? So what I've been able to do uniquely with leadfile as well is provide a full funding waterfall so that whenever you look at the leadfile data, you look at their credit, their income, and you look at their underwriting, how much you're approved for, we start to put them through a process where, okay, are they approved for this funding solution? Okay, they're not approved for that. They're approved for this one or this one or this one. So you start to plug people into funding solutions.
that matches their availability. the higher you are on the list, the more you collect at the lowest fee. But the lower you go on the list, the less you collect, with more fees. But the good thing about our funding solutions is there's no clawbacks. So if your customer or client goes into one of those funding solutions and they default on month two or month three, you don't have to worry about getting clawed back because there's no clawback period on the ones that we work with. And then the funding offers that we do work with.
Kyle James (23:38.578)
Interesting.
Douglas James | LeadFi.ai (24:02.374)
have fully integrated and understand lead file and use our technology. So there's a direct relationship and understanding of what data is coming in and how to service that client. If that makes sense so that in a.
Kyle James (24:11.881)
Nice. That's great. Almost like reducing risk is what it seems like. It's giving options too, where it's not just, you're qualified, but here are the options available that you can present to them. Is that what I'm hearing? Gotcha. That's awesome.
Douglas James | LeadFi.ai (24:24.23)
Right. Yep, 100%.
Kyle James (24:28.608)
And the last question here is, you you mentioned a hundred clients, obviously building more, I'm sure every single week, every month. Can you share maybe a client success story that just like really captures what lead fi is all about?
Douglas James | LeadFi.ai (24:47.078)
Yeah, 100%. So we've had actually a few of these store quite a few of these stories. But yeah, well, the first one that comes to mind is, is it is a company that's they're they're helping people with Amazon, right, like try to understand Amazon and how to start their own Amazon store and sell products on Amazon. Their cost per book haul when they started working with us was around, you know,
Kyle James (24:53.453)
Maybe the first one comes to mind.
Douglas James | LeadFi.ai (25:17.404)
$200, right? Which is kind of like industry average. We actually went in there, we looked at their pre-qualification process, we realized they were asking all these qualification questions. We're like, hey, let's just take the application away. They're like, what? I'm like, yeah, take the application away. We basically dropped their cost per call down to 100 bucks. So now they're getting twice as many calls on the calendar from the same aspect. So their sales team has twice as many swings at bat than they did before, right?
Kyle James (25:44.246)
Wow, incredible.
Douglas James | LeadFi.ai (25:45.672)
The next thing that we did was like, okay, let's implement the technology. So we put Leify on their account. They're booking 30 calls a day, right? So we put the technology on their account, 30 calls a day, and we realized that, hey, 80 % of all the calls that they're taking and talking to aren't qualified, okay? So non-qualified, not gonna afford their $10,000 package. So now what they do is they prioritize
the 20 or 30 % that are qualified and just start to handhold them and give those guys, those people like a five star handholding experience, right? And then, but for the remainder of the traffic, what we did was, hey, you know that these 70, 80 % aren't qualified for your service, right? So for the 10K, they're not gonna be able to put the money together. So how about we redirect them down to a lower ticket offer that makes better sense for them? So what we did was we built an alternate route
Kyle James (26:23.778)
Hmm.
Douglas James | LeadFi.ai (26:43.878)
where we put that lead on a journey to buy a $2,000 product with a in-house payment plan, right? So that they were able to basically increase their revenue right there by 30 % because they were properly selling non-qualified leads instead of trying to sell them a 10K, which they were never going to qualify for.
Kyle James (26:50.122)
you
So the two, you're talking about, you're saying the 2000, the 2000, was, that was for the local or the non-qualified lead. That was a two grand plus the payment plan option that you're mentioning. Uh, so it's like a nerd. It's almost like a nurture kind of sequence where you're, you know, getting on some sort of payment, right? Where they're paying you money at some point. And then from there building upon it, and then maybe in the future, it could, I imagine also probably turns into bigger ticket items. it's, if you build the trust with them as well.
Douglas James | LeadFi.ai (27:10.758)
Exactly. Exactly.
Douglas James | LeadFi.ai (27:32.23)
Yeah, 100%. So we basically able to increase their revenue by selling a product that meets their financial capability rather than going for the gusto on the 10K. Let's sell these people a 2K with the in-house payment plan. Let's see if we can get them any funding at all, even if it's for a thousand or 500 bucks. But then they were able to increase revenue. And then naturally with the qualified people, since they were able to give them so much more time and attention, we saw another uptick in revenue there.
Kyle James (27:32.91)
Hmm.
Douglas James | LeadFi.ai (28:00.176)
Right. So for this, particular account overall experience, it doubled in revenue from removing, you know, any, you know, questions around money on their application by selling the right product at the right time to their non-financially qualified people, selling them more of like a two K with an in-house payment plan, and then prioritizing the people that were truly qualified for high ticket.
we were able to put those people on a better path and a better journey to converting that 10K. And then we took all of their data, put it right back in the Met and Google and improved their targeting by 40 % of the qualified leads coming from funnel. So yeah, that's a company up in Vancouver and they were in traffic obviously all over the United States. But that's one of my favorite offers to chat about because they're fully utilizing every aspect and use case of Leadfly.
Kyle James (28:39.342)
Incredible. Yeah.
Douglas James | LeadFi.ai (28:56.04)
and experience a total overall double in revenue and they were doing 500k at the time. Now they hit their first $7 million knock with seven figure months though.
Kyle James (29:06.369)
That's amazing. Yeah. I think that's so important too, because when you have, mean, everyone wants the big ticket items. And I think, I think a lot of times it's like, we want to just go, it's not a qualify lead. Let's just throw it off to the side. But in this case, what lead fight is doing is saying, Hey, look, it's not a sales qualifier for the bigger ticket items. However, these lower ticket, you know, non-qualified leads, like they can get a smaller, you know, smaller bit of a, you know, another offer or a lower ticket item that can build that relationship.
Douglas James | LeadFi.ai (29:10.993)
So.
Kyle James (29:34.67)
Ideally, right. It'll scale to a larger ticket item. So I think it's genius. Cause I mean, the last thing anyone wants to do is throw away a lead and go, Oh, that's not, that's, that could have been a good lead, you know, but I think also the same side of it is like, you've got to the data behind it, which is what I love about. The five is doing is they're using the data and go, okay, Hey, look, just numerically, this isn't going to work. So let's take this approach first. And then if it changes in the future, you know, obviously profit for the company. So incredible.
Douglas James | LeadFi.ai (29:41.895)
Mm-hmm.
Douglas James | LeadFi.ai (30:00.69)
Yep, 100%.
Kyle James (30:02.826)
Awesome. Absolutely amazing. And so we're going to wrap it up from here. Thank you so much, Douglas. Man, I appreciate you joining us and sharing more insight on LeFi and just the incredible work you guys are doing for not just yourselves, right? But even your clients. And, remember if you're an IT company and your AI agent is hallucinating or just mishandling basic conversations, go to gpttrainer.com, learn more and how we can help our clients fine tune their AI agents. Thanks for listening guys.
Hope you have a good, wonderful rest of your day and looking forward to seeing you on the next episode of Building a Loyalty Loop.
